Do you know
  • 28% of a product’s total transportation cost is involved in last mile deliveries.
  • The average cost of re-delivery is $15.
  • The follow on cost for a 2nd delivery is equivalent to delivering 3 packages.

“No one is at home to receive” is the number one reason for failed deliveries, with 54.9% instances.


Missed deliveries affect customer loyalty and the perception of a retailer/service provider:

69% of customers won’t shop with a retailer if an item they purchased is not delivered within two days of the date promised.


16% of customers will abandon shopping with a retailer altogether if they receive an incorrect delivery just one time, and 14% will do so if they receive a late delivery just one time.


Every time a delivery attempt fails, it adds extra cost including transportation, re-delivery time, additional time in warehouse/storage, etc.


What is First Attempt Delivery Rate (FADR)?


FADR is a direct indication of the successful deliveries made in the first attempt.

A High FADR can:


Be the minor difference to win major contracts

Enhance Customer Experience Exponentially

Reduce Costs involved in multiple deliveries, storage of packages & management personnel

An improved FADR is a win-win situation for the customer, the delivery executive, and the service provider.


How is Locus improving FADR:

Delivering on customer-preferred time windows. Providing customer with the live ETA of the delivery via a tracking link

running line

Dynamic routing platform that intelligently plans your delivery routes by factoring in operational constraints & environmental factors like real-time traffic

Mapping of any delivery package to the customer with only time of delivery & location

Partial pickup and drop

Assigning on-demand and bulk orders

Rescheduling and canceling orders on the go