Locus

Top 10 Trends that are Shaking Up USA’s Grocery Market in 2020

Grocery markets are rapidly changing, as the pandemic has transformed the way groceries are bought and sold traditionally. Here are America’s top 10 grocery market trends since the COVID-19 outbreak.

The Rise of Online Grocery Shopping

  • 1.America’s E-grocery sales increased by 40% since the COVID-19 outbreak in 2020, nearly double the 22% in 2019.
  • 2.14% of consumers said they have started buying groceries online due to the pandemic, while 34% said they were buying more of them. (Coresight Research)
The Rise of Online Grocery Shopping
USA’s Go-to Grocery Shopping Apps

USA’s Go-to Grocery Shopping Apps

  • Walmart, Instacart, Peapod, and FreshDirect are the most-widely used grocery shopping apps in the US.3.

Most Popular Product Categories

  • 4.Non-perishable, canned and shelf-stable food sales went up 87%.
  • 5.Pasta, oat milk, canned meat, dried beans, and tuna sales surged by 699%, 477%, 231%, and 188% respectively.
  • 6.Sales of snack foods such as popcorn, pretzels, and ice cream went up by 48%, 47%, and 23%.
Most Popular Product Categories
Retailers Go Big on Multi-Channel

Retailers Go Big on Multi-Channel

  • Apart from introducing online buying platforms, grocery retailers across the US are offering Buy Online Pick-Up in Store (BOPIS), Click & Collect, curbside pick-up, and Grab & Go options.7.

Grocery Subscription Programs

  • 8.Grocery retailers are monetizing their convenience seeking consumers, by converting 30-40% of their consumers to subscription programs.
Grocery Subscription Programs
Cashless & Contactless Shopping Options

Cashless & Contactless Shopping Options

Convenient Delivery Time-Slots

Convenient Delivery Time-Slots